Post by account_disabled on Mar 16, 2024 4:28:56 GMT -5
The new coronavirus pandemic has completely changed the economy. With social isolation, many businesses closed their doors, professionals lost their jobs and, as a consequence, the pace of consumption changed. But what are the new consumer habits and behavior? Based on these answers, your company needs to adapt.
After all, only by knowing in depth what the consumer needs can it be possible to offer a more appropriate experience . This way, your company can reduce the impacts of a crisis and start preparing for the economic recovery, for example.
How about, then, finding out what the 5 main changes in consumer AQB Directory behavior are during the pandemic period? Continue reading this article to clarify your doubts. Check out!
In this article, we will talk about:
What are the top 5 changes in consumer behavior?
What are the top 5 changes in consumer behavior?
The impacts on the economy and society, of course, end up having repercussions on consumer behavior. But what are they? We have listed the top 5 new consumption habits. Check out!
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Valuing the essential
With the insecurity caused by the scenario, consumers begin to value — and prioritize — even more what is essential. Therefore, a more aggressive speech to achieve sales needs to be adapted to certain concepts, such as consultative selling . Initially, companies' focus should be on customer loyalty and retention and the creation of more lasting relationships.
Preference for online shopping
According to a study by GfK , consumer purchasing behavior could now be considered phygital, divided between physical and online spaces. A Google report , however, shows that 49% of Brazilians will only buy digitally or prioritize these channels, demanding that companies invest more and more in their digital presences.
Valuing the experience
Consumers are also beginning to demand more experiences from companies. They don't simply want to make a purchase, for example. They want to feel part of a certain niche. Physical points of sale and digital platforms must prioritize offering unique and exclusive experiences to users, differentiating your brand from competitors.