Post by account_disabled on Mar 5, 2024 22:18:29 GMT -5
Providing brands, movements and social causes with a human face that allows them to generate empathy with their audience is essential to build bonds of trust that allow stakeholders to actively engage with the values of an organization and make a deep commitment to be part of its purpose. However, choosing the best spokesperson is not always an easy task, since it needs to be a friendly face and a name whose career faithfully represents the organization's philosophy. Choosing a celebrity for this task then means a risk for almost any brand, since it is often not necessary to dig into the darkest corners of the internet to find scandals capable of damaging its reputation and that of the companies linked to it. Brand and ambassador then become co-responsible for properly managing the reputation of both parties for the benefit of a cause. Hence, the selection must be especially careful and based on criteria such as the values that both parties share, the evaluation of possible differences and the definition of common objectives.
The best example of this is perhaps the No More campaign, launched in alliance with the National Domestic Violence Hotline of the United States, where actors America Mobile Number List such as Mariska , Ice-T and Dann , known for their performance in the series Law & Order , lend their image to the fight against sexual violence in real life. Now the condom brand Hex has entrusted the task of giving a voice and face to safe sex to none other than Charlie Sheen, who at 50 years of age has agreed to become an ambassador for this cause. The American actor who played Charlie Harper in the series Two and a Half Men revealed that he was a spokesperson for HIV last year and is known as one of the "bad boys" of Hollywood, which sparked a strong controversy after the announcement of his condition and several lawsuits from some of his former partners who claimed not to have been informed before having sexual relations with him.
Beyond the controversy and lawsuits, Sheen's brave statement in 2015 brought with it a 256% increase in news that cited the HIV virus and, most importantly, according to data from the journal JAMA Internal Medicine , searches related to condoms grew by 72%, queries about HIV symptoms grew by 540%, and searches related to HIV testing rose by 214% after the announcement. With this background, anyone would say that Sheen is not exactly the living image of responsible sex, but the first campaign launched with the brand confirms that the selection was more than adequate, since it is precisely this popular past that has made the actor the right person. to talk about the importance of safety in sexual relationships and gives you a unique level of sensitivity and power when talking about the topic. "It's something that people don't want to talk about, so it occurred to me that if I got involved in some way, maybe the subject would start to be talked about more," said the comedian in statements reported by El País , and stressed that he had never It's too late to become a spokesperson for a cause like this.
The best example of this is perhaps the No More campaign, launched in alliance with the National Domestic Violence Hotline of the United States, where actors America Mobile Number List such as Mariska , Ice-T and Dann , known for their performance in the series Law & Order , lend their image to the fight against sexual violence in real life. Now the condom brand Hex has entrusted the task of giving a voice and face to safe sex to none other than Charlie Sheen, who at 50 years of age has agreed to become an ambassador for this cause. The American actor who played Charlie Harper in the series Two and a Half Men revealed that he was a spokesperson for HIV last year and is known as one of the "bad boys" of Hollywood, which sparked a strong controversy after the announcement of his condition and several lawsuits from some of his former partners who claimed not to have been informed before having sexual relations with him.
Beyond the controversy and lawsuits, Sheen's brave statement in 2015 brought with it a 256% increase in news that cited the HIV virus and, most importantly, according to data from the journal JAMA Internal Medicine , searches related to condoms grew by 72%, queries about HIV symptoms grew by 540%, and searches related to HIV testing rose by 214% after the announcement. With this background, anyone would say that Sheen is not exactly the living image of responsible sex, but the first campaign launched with the brand confirms that the selection was more than adequate, since it is precisely this popular past that has made the actor the right person. to talk about the importance of safety in sexual relationships and gives you a unique level of sensitivity and power when talking about the topic. "It's something that people don't want to talk about, so it occurred to me that if I got involved in some way, maybe the subject would start to be talked about more," said the comedian in statements reported by El País , and stressed that he had never It's too late to become a spokesperson for a cause like this.